Visitor Statistics
Year Round Exposure

SkiCentral traffic is somewhat seasonal, with peak traffic in November through February. However, we are busy 365 days of the year keeping the site up to date, and serving those planning for the current or upcoming season.

Traffic Statistics

Yearly Total: 7,000,000 page views

Season September-April: 5,500,000 page views

Peak Months: Nov-Feb

Unique Host Visits Yearly: 2,300,000

Unique Host Visits September-March: 1,900,000

Average Monthly Host Visits September-April: 275,000

Average Monthly Host Visits Peak Months: 355,000


Aug
100K

Sep
115K

Oct
205K

Nov
285K

Dec
430K

Jan
420K

Feb
280K

Mar
170K

Apr
90K

May
60K

Jun
70K

Jul
70K


Monthly Host Visits

Visitor Profile

Target audience: Active sports minded people with good disposable incomes.

  • 45% of our visitors are between 24 and 39
  • 68% have incomes of $50,000 or greater
  • 68% are male, 32% are female
  • 50% are single, 45% married
  • 52% are in households of 3 or more
  • 21% have some college education, 59% have a college or post-graduate degree
  • 36% access from work, 52% from home
  • 70% ski, 30% snowboard

Content Profile

Source of Visitors

  • 36% US East
  • 22% US West
  • 11% US Central
  • 15% Canada
  • 13% Europe
  • 3% Other

Top States/Provinces in Terms of Traffic

  • Colorado
  • California
  • Quebec
  • Pennsylvania
  • Utah
  • British Columbia
  • France
  • New York
  • Ontario
  • Vermont
  • Montana