Advertising Programs

Introduction

SkiCentral has a variety of advertising programs with targeted and run-of-site options. We work with our advertisers to build a package that meets their needs and exceeds expectations. We may recommend any one or a combination of placements and features including Banners, Buttons, Text Promos, Featured Listings and Priority Listings.

Targeting Capabilities

• By Content (Travel, Resorts, equipment, etc)
• By Location (US, Canada, Colorado, California, etc)

Banners

Banners provide best branding and good click through rates. Our geo/topic targeting capabilities are second to none. Choose between any one or more of over 3,000 pages, and various placements: top of page, left side bar or right side bar.

Technical Specs

Top of Page Banners

• 468 x 60 pixels banner in GIF, JPEG, Flash, Bluestreak and HTML format. (Ask us about other supported creative.)
• Positioned at very top of page
  
• Maximum size - 14K

Skyscraper Banners

• 120 x 600 pixels banner in GIF, Flash, Bluestreak and HTML format. (Ask us about other supported creative.)
• Positioned on right side of page
  
• Maximum size - 18K

Side Bar Banners (Tiles)

• 120 x 75 pixels banner in GIF or JPEG format
  
• Positioned in left side bar below 'categories' as well as within the 'Featured Sites box on right side bar.
  
• Maximum size - 7K

  New formats now available: 120x120, 120x60, 120x75, 120x240

Text Promo Boxes

Text Promos provide added exposure and excellent click through at an economical price.

• Bold, linked text
• 8-10 word description
• positioned in right side bar below 'features'

Featured Listings

Featured Listing provide added exposure and excellent click through at an economical price.

• Bold, linked title (max 20 char)
• 60 char description
• positioned in right side bar below 'features'

Priority Listings

Priority Listings produce the highest click through traffic with typical cost per visitor averaging $.40 or less.

• Bold, linked text
• 25 word description
• embedded keywords (15 max)

Cost Per Click

A CPC option is offered on selected programs and may incorporate various creatives including banners, buttons, text promo boxes, featured listings, and priority listings.